Amazon Prime Video unveils game-changing Champions League ...
Amazon is launching a new way to follow Champions League football this season, giving fans access to a multitude of data.
rxtvinfo.comHere’s the latest on Amazon Prime Video and the UEFA Champions League.
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Prime Video has continued as a primary broadcaster for the UEFA Champions League in key markets, with multi-year rights extensions announced for several regions through the early 2030s. This includes access to the top-match on Tuesdays for Prime Video members at no extra cost in places like the UK and parts of Europe.
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In addition to traditional broadcasts, Prime Video has rolled out data-driven coverage branded as Prime Vision. This alternative feed overlays live statistics and analytics on the match, inspired by data from sports analytics workflows used in other leagues. The feature debuted in the 2024–25 season’s rollout and was expanded to more markets in 2025.
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News around the 2025 season highlighted strong viewership for Prime Video’s Champions League coverage, with reports indicating tens of millions of viewers across Europe and particularly high engagement in the UK during the inaugural seasons. Rights renewals were framed as part of a broader strategy to grow Prime Video’s live sports portfolio.
Illustration: Prime Vision data overlays can include metrics like player speed, pass distance, and passing options, alongside traditional commentary. This mirrors the NFL data-driven approach Prime Video has used in other sports, adapted for football.
If you’d like, I can pull the most current official Prime Video press releases or summarize how Prime Vision works week by week for upcoming Champions League fixtures.