MECCA reveals a new-generation mega store in Melbourne Central
Where is mecca flagship in melbourne
icco.com.auHere’s what’s latest on MECCA Melbourne Central, based on recent reporting:
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MECCA opened a new-generation mega store in Melbourne Central on Little Lonsdale Street in August 2024, intending to be a major beauty hub with over 140 brands and more than 700 square metres of space. The store drew substantial attention as part of MECCA’s CBD expansion plan.[1]
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The Melbourne MECCA flagship (and nearby Bourke Street flagship) are part of MECCA’s broader CBD strategy, with contemporary facades and large-format concepts intended to attract thousands of visitors weekly and elevate experiential beauty retail in the city.[3][5]
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In early 2025, MECCA’s Bourke Street flagship opened, described as one of the world’s largest beauty destinations, featuring extensive brand rotations, services, and a multi‑level layout that complements the Melbourne Central location’s multi-brand experience.[4][3]
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Local coverage after the openings highlighted MECCA’s impact on Melbourne’s retail scene, with updates on store facades and ongoing visitor interest as the CBD beauty hub evolves.[2][6]
Illustrative takeaway
- If you’re planning a CBD beauty day, you can expect MECCA Melbourne Central to offer a broad mix of high-profile brands, new-to-MECCA labels, and a variety of in-store services across a large, three-storey footprint.[1][3]
Would you like a quick map of the two MECCA locations in central Melbourne (Melbourne Central and Bourke Street) with walking times from your location in Miami? I can pull together travel-time estimates and current opening hours.