Latest News About Pepsi Rolex Discontinued

Here’s the latest on the Rolex “Pepsi” discontinuation topic.

• Summary: Multiple credible watch media outlets reported that Rolex officially discontinued the GMT-Master II reference 126710BLRO (steel) and related variants, including the white-gold 126719BLRO, around Watches & Wonders 2026. This has driven strong interest and price activity in the secondary market, with dealers noting reduced or redirected deliveries and waiting lists.[1][4][5]
• Context: Rolex is typically tight-lipped about product decisions, so reports often rely on dealer communications, brand website availability, and market behavior rather than an official press release. Several outlets highlighted supply restrictions and shifts in how retailers allocate Pepsi stock, fueling the discontinuation narrative.[2][3][4]
• Market impact: Secondary-market activity has shown price upticks for Pepsi-linked models as stock tightens, while some listings briefly appeared and disappeared on dealer sites during the transition window, reflecting distribution adjustments rather than a universal blackout.[4][5][1]
• Related models: The white-gold Submariner 126619LB, nicknamed “Cookie Monster,” was also reported as leaving Rolex’s lineup as part of the 2026 refresh, contributing to the broader scarcity narrative.[1]
• What this means for you: If you’re a collector or buyer, expect limited new allocations in the near term and potential price volatility in the secondary market. If you already own Pepsi, this could stabilize demand over time but may not guarantee a price surge for every reference or condition.

Illustrative note: If you’re considering tracking this, monitor major watch media outlets and major dealers’ websites for updates during the Watches & Wonders 2026 period, as they tend to reflect the latest supplier and inventory shifts.[4][1]

Citations:

• Breaking News: Rolex Has Officially Discontinued The “Pepsi ...”.[1]
• Rolex Pepsi Discontinued 2026? Latest Rumors & What's Next for GMT ....[4]
• Rolex discontinues iconic “Pepsi” GMT-Master II.[7]