Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign

The People’s Postcode Lottery has unveiled its largest-ever multi-channel Christmas campaign, bringing festive excitement to screens and snowy streets across the UK. Directed by Vince Peone through The Gate, the in-house production features an energetic lineup of familiar faces spreading seasonal joy.

Star Appearances and Festive Spirit

Davina McCall, Emma Willis, and Mike Wedderburn lead the campaign’s television ad, sharing the news of a record prize fund worth £38.2 million. The trio embodies the warmth and generosity associated with the holiday season.

Fred Sirieix’s Bold Entry

Adding a touch of daring spectacle, Fred Sirieix makes an eye-catching arrival by skydiving from the Postcode Lottery’s iconic red blimp. His dramatic landing is accompanied by the playful challenge:

“Could your door be the winning one?”

He reminds viewers to register before midnight on Sunday, 30 November, to secure their chance at the huge cash prizes.

Building Anticipation Across Channels

The campaign reaches its peak during the final weekend before the entry deadline. The People’s Postcode Lottery takes over broadcaster continuity segments with festive voiceover inserts surrounding ITV and Channel 4 favorites including Gogglebox and I’m A Celebrity.

Beyond the Screen

To expand its reach, the lottery has also teamed up with Goalhanger Podcasts, introducing the campaign to listeners of the popular The Rest Is series. This collaboration brings the holiday message to digital audiences and podcast fans alike.

Author’s Summary

The People’s Postcode Lottery’s Christmas campaign blends celebrity charm, dramatic stunts, and multi-platform storytelling to spread festive cheer and excitement for its record-breaking prize draw.

Little Black Book | LBBOnline — 2025-11-03