Starbucks issued an apology after its new Bearista cup quickly sold out, leading to frustration among fans and a wave of viral complaints about its limited availability. The latest collectible, a 20-ounce translucent bear-shaped glass cup, captured massive attention online for its cute design and scarcity.
The brand teased the product on November 4 through an Instagram post, featuring the cup shaped like a teddy bear in a green Starbucks beanie while holding a miniature plastic coffee cup. A green-and-white straw peeks from its hat, completing the whimsical design that immediately charmed fans.
“Who’s getting a bearista cup on 11/6 lmk,”
the caption read under the promotional post, sparking excitement among Starbucks enthusiasts.
Social media quickly flooded with enthusiastic responses and eager buyers hoping to grab the limited-edition cup.
“If I don’t get one of these I’ll cry,”
wrote Bachelor alum Raven Gates, while influencer Elyse Myers added,
“Oh my god I LOVE THIS.”
The Bearista cups went on sale on November 6, but most customers never had the chance to purchase one due to the minimal supply received by stores. Some shops reportedly got only one or two units, fueling disappointment and online petitions demanding a restock.
“Petition for a re-release of the bear cup,”
commented one user. Another joked,
“I think I have a better chance at winning the lottery than getting this cute bear cup.”
Following the viral outcry, Starbucks acknowledged the situation and apologized for the inconvenience. Fans continue to request additional shipments or another release opportunity for the sought-after Bearista collection.
Author’s summary: The Starbucks Bearista cup’s viral popularity turned into disappointment after overwhelming demand and limited supply left fans scrambling and calling for a re-release.