The Glass Bearista Cold Cup, a limited-edition item from Starbucks' 2025 holiday collection, has caused a frenzy since its launch on 6 November. Priced at £23 ($29.95), the 20-ounce glass cup is shaped like a teddy bear wearing a green knitted beanie and includes a matching striped straw.
Shoppers have been lining up before dawn, only to find the cup sold out within minutes of stores opening. The high demand and limited supply have led to fights, intense competition, and soaring resale prices.
While no official restock has been confirmed, historical patterns with Starbucks’ limited-edition holiday merchandise suggest a chance of small, unannounced restocks later in the season.
"In previous years, items such as festive tumblers and seasonal mugs occasionally reappeared in select stores weeks after the initial launch, often without a formal announcement."
Industry experts believe any additional stock would be limited and spread unevenly, likely appearing sporadically depending on regional store supply rather than a wide release.
The Bearista Cup has become an instant holiday collectible, driving intense customer demand and uncertainty about availability as the season progresses.
This limited-edition collectible captures holiday excitement but highlights challenges of scarcity and customer frenzy during festive launches.
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