Kourtney Kardashian recently rolled out Lemme Colostrum gummies and a liquid creamer under her wellness brand, sparking discussion in the health industry. The playful marketing campaign features Kim Kardashian teasingly "suing" Kourtney for not sharing the product earlier.
Kourtney states these supplements can promote gut health and support immunity.
Colostrum is the first form of milk produced after childbirth, rich in proteins, antibodies, and growth factors that help strengthen a newborn’s immune system.
Most commercial supplements use bovine colostrum, with key ingredients including immunoglobulins, lactoferrin, and antioxidants.
According to Dr Nishmita R, Consultant, Geriatric Medicine, SPARSH Hospital, Bangalore, colostrum is gaining popularity among adults for its potential to boost immunity, improve gut health, and aid recovery after illness. However, she adds that it should be used cautiously and only when necessary.
This product launch ignites interest in colostrum supplements, but experts stress that their use should be selective and informed rather than universal.