Starbucks Apologizes Over Viral Bearista Cup Shortage
Starbucks addressed the disappointment of its fans after the viral bear-shaped holiday cup sold out immediately upon release on November 6. Loyal customers nationwide missed out on securing the 20-ounce Bearista iced coffee glass, sparking an uproar.
Public Apology and Statement
The Seattle-based company apologized publicly for the limited supply and expressed regret for disappointing customers. Starbucks told People magazine in early November:
“The excitement for our merchandise exceeded even our biggest expectations. Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast.”
“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”
Details About the Bearista Cup
- The cup featured a bear shape with a green-and-white reusable straw.
- The straw matched the bear's Starbucks-green beanie design.
- No information was given on the initial production quantity or plans for restocking.
Starbucks hinted that more holiday merchandise will be released later in the season.
Customer Reactions
Before the apology, many customers voiced their frustration in the comment section of Starbucks' November 5 promotional video for the cup, sharing their disappointment over missing the collectible item.
Author's summary: Starbucks apologized for the swift sellout of its popular Bearista holiday cup, acknowledging unmet demand and promising more seasonal merchandise soon.