'Brat' Sparked a Cultural Phenomenon, but Charli XCX Initially Feared It Would Cost Her

Brat Sparked a Cultural Phenomenon

Charli XCX released her album Brat in June 2024, which soon became an international cultural phenomenon. The energy and impact of Brat Summer still feel extraordinary, as if it happened on another planet rather than just last year.

Charli XCX’s Initial Doubts

Despite the album's success, Charli XCX revealed during a recent episode of Gwyneth Paltrow’s podcast that she initially had low expectations for Brat. She said:

“I actually made this record being like, ‘OK, I’m just going to do this one for me. Maybe I’m going to get dropped by my label and that’s fine.’ That was kind of the headspace that I was in.”

Reflection on Artistic Uncertainty

Charli’s doubts highlight the uncertainty artists often face, especially in club-focused pop music where trends and promotion greatly influence success. It’s surprising given the album’s global impact, but also a natural part of the creative process.

Looking Forward

After the triumph of Brat Summer, Charli XCX began teasing her next project, building anticipation for what’s to come.

Author’s Summary

Charli XCX’s Brat defied initial doubts to ignite a global cultural wave, illustrating how vulnerability can lead to remarkable artistic breakthroughs.

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VICE VICE — 2025-11-06