Tracking the Hype House to Grammy Nominee Pipeline

Let Addison Rae and Alex Warren show you how to avoid being boxed in by others. The mention of “The Hype House” brings back COVID-era memories of sourdough starters and whipped coffee tutorials best left behind. Yet, the influence of this content collective, which featured creators like Charli D’Amelio, Dixie D’Amelio, Larray, Lil Huddy, and others, continues.

Two of the group’s most prominent former members, Alex Warren and Addison Rae, have recently earned nominations for Best New Artist at the 2026 Grammy Awards. For those unfamiliar with the Hype House, the group wasn’t known for highbrow content but rather for its early TikTok success.

The Origins and Model of The Hype House

Alex Warren, a founding member, helped launch the house in 2019. The concept was straightforward: rising TikTok creators moved into a Los Angeles mansion to collaborate and create content with one another. Their focus was on leveraging their combined influence to produce vlogs and dance videos that attracted millions of interactions.

Notable Events and Character

The Hype House enjoyed a period of significant popularity, marked by widespread engagement.
The group faced controversy including cheating scandals, breakups, and parties that ignored COVID-19 safety guidelines.
At one point, their story was told through a Netflix reality series.

“Young creators who’d been gaining traction on TikTok, then still in its nascent era, would move into a Los Angeles mansion where they could convene and create with other people with hype, forgive me.”

The Hype House evolved from a viral trend hub into a platform that propelled members like Addison Rae and Alex Warren to critical acclaim, exemplified by their recent Grammy nominations.

Author's summary: The Hype House transformed early TikTok fame into lasting influence, culminating in Addison Rae and Alex Warren’s Grammy nominations for Best New Artist in 2026.

Cosmopolitan — 2025-11-07