Luxury and leisure converged in the Gulf as Dubai-based hotel group Jumeirah announced on Wednesday its first capsule collection created with designer Faiza Bouguessa. The collection, named Jumeirah Heritage Club, launched on Thursday, November 6, in collaboration with the Dubai-based fashion house Bouguessa.
Drawing inspiration from coastal nostalgia and a deep sense of belonging, this exclusive collection is available for purchase worldwide.
Founded in 1997, Jumeirah is among the leading luxury hotel and resort groups globally. Owned by the Al Maktoum family, the rulers of Dubai, Jumeirah manages approximately 30 properties around the world. Highlights include Dubai’s iconic sail-shaped Burj Al Arab, the Maldivian island resort Jumeirah Olhahali Island, the art-focused Jumeirah Capri Palace in Italy, and the contemporary British elegance of Jumeirah Carlton Tower in London.
The capsule collection blends Bouguessa’s minimalist design language with Jumeirah’s timeless elegance. It captures the textures, colors, and silhouettes characteristic of the region's most cherished coastal locations.
Each piece celebrates the warm, sunlit hues of Old Jumeirah and the serene sea lines, paying homage to Dubai’s original shoreline where Jumeirah’s journey began.
“Jumeirah has always represented the heart of Dubai — a place that evokes emotion, memory, and a distinct sense of belonging.”
This collaboration highlights the fusion of fashion and hospitality, bringing a piece of Dubai's heritage to a global audience.
Author's summary: Jumeirah and Bouguessa united their distinct aesthetics in a capsule collection inspired by Dubai’s coastal heritage, offering a stylish tribute to the city’s timeless elegance.