The Interview: Aroma-Zone CEO on Expanding to the UK
TheIndustry.beauty talks with CEO Sabrina Herlory Rouget about the brand’s journey, the launch of its first UK store, and future plans.
Aroma-Zone’s Entry into the UK Market
Known across France for its scientific yet natural approach to self-care, Aroma-Zone is now entering the UK market. Famous for clean, effective, and eco-friendly skincare, haircare, and wellness products, the brand will open its first UK store at Westfield London later this week.
Leadership and Brand Evolution
Sabrina Herlory Rouget joined Aroma-Zone in November 2021, bringing leadership experience from Estée Lauder-owned brands MAC Cosmetics, Jo Malone London, Bobbi Brown, and the L’Occitane Group.
Under her guidance, Aroma-Zone has enhanced its product range to better meet the needs of its expanding community. This includes launching ready-to-use products like moisturizers, serums, and dietary supplements. These products are available online and in 27 stores throughout France, plus one store in Belgium.
Building a Loyal Following
This customer-centric strategy has created a faithful customer base. Aroma-Zone now serves over three million active customers, with 1.5 million new customers added in 2024 alone. The brand is recognized for high-quality, accessible products that attract a broad audience.
"Today, the brand counts over three million active customers - including 1.5 million new additions in 2024 - and has built a reputation for delivering high-quality, accessible products that appeal to a wide audience."
Summary
Aroma-Zone combines natural science with customer focus to successfully expand internationally while maintaining accessible, quality self-care products.
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