ELF is obsessed with Hailey Bieber. This number shows how much.
Hailey Bieber’s cosmetics brand, Rhode, dominated the discussion during ELF Beauty’s second-quarter 2026 earnings call. Analysis by AlphaSense revealed that Rhode was mentioned 52 times—almost once every minute.
This was the first reporting period since ELF acquired Rhode in August, in a deal that could reach up to $1 billion if performance targets are achieved.
Rhode delivered impressive results, generating $110 million in net sales for the quarter. That exceeded the $103 million earned during the brand’s entire first half of the year. The surge was fueled by Rhode’s September debut in Sephora’s North American stores, marking the retailer’s largest regional product launch.
“I've been in the consumer space 34 years and continue to be blown away by what Hailey and her team are building,” ELF Beauty CEO Tarang Amin said on the call.
Summary
ELF Beauty’s acquisition of Rhode sparked major growth, with the brand’s sales and visibility soaring following its record-breaking Sephora launch.
More News
- SOMEONE'S/SOMETHING'S DAYS ARE NUMBERED
- TreVeyon Henderson's nifty cutbacks picks up 26 yards
- Putin meets Modi as Russia-India ties tested by US pressure
- [Report: Earlier Start Times for UFC Numbered Events Expected to Be Permanent]
- Tail Up Goat’s Days Are Numbered, But a Surprise Replacement Is in Store
- Popular TV star owes more than $15M in child support, interest, court records say
- Wreckreation dev
- Mega Millions numbers last night Friday, December 5
- Putin visits India as energy and defense ties face growing US pressure
- Minor power outage in southern Sask.