Renowned director Christopher Nolan openly criticized Netflix, claiming it has not introduced any real innovation in movies and TV shows. When Nolan speaks about streaming, his opinions carry weight in the industry.
On the social platform X, Nolan compared the cinema industry to the Heinz brand, saying streaming services like Netflix simply repackaged existing ideas rather than creating something new. He emphasized that true innovation lies in the content filmmakers create to display on screen, where the possibilities are endless.
“We work in a mature business. I like to say we’re Heinz, we make ketchup. The innovation in our industry has always been and should always be what goes on the screen, not…”
Despite his blunt remarks, Nolan later acknowledged Netflix’s role in transforming the entertainment landscape. In a 2017 interview with Variety, he admitted that his wording was harsh and expressed a measure of respect for Netflix's impact on the industry.
Christopher Nolan challenges Netflix for lacking true cinematic innovation, yet recognizes its influence on the industry’s image, reinforcing that innovation should focus on film content itself.
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