Google releases new Pixel ‘Theme packs’ app on the Play Store
Google has introduced a new app called “Theme packs” on the Play Store, designed to personalize Pixel devices with just one tap. The app offers a full refresh that updates elements like wallpaper, icons, sounds, GIFs, and more using seasonal packs.
Personalization Features
- Wallpaper and dynamic color schemes
- Custom app icons and clock styles
- New sounds for ringtones, alarms, and notifications
- Gboard updates, likely including new GIFs
First Seasonal Release
The first available theme pack is titled Wicked: For Good! and includes three styles:
- For Good
- Glinda
- Elphaba
App Details
The Play Store listing (com.google.android.apps.pixel.customizationbundle) features an icon with a color swatch on a purple background. According to earlier leaks, the app will be accessible via the Wallpaper & style settings, though this feature is not yet active after installation. Users can preview the available packs before downloading and selectively apply elements such as wallpaper or sounds.
Availability and Updates
Update: This app is available on Pixel 6 and newer devices. It was released to the Play Store on November 4, 2025. The exact launch timing for Theme packs remains unclear.
Google’s recent pattern shows that it no longer adheres to fixed monthly release dates. In late October 2025, the company issued a second October security patch, which may influence when the next update arrives.
Author’s Summary
Google launched its new Pixel “Theme packs” app to simplify device customization, giving users fresh seasonal looks and sounds in a single tap.