## Electra CEO Outlines Strategy
Aurelien de Meaux, co-founder and CEO of Electra, one of Europe’s strongest-funded charge point operators (CPOs), shared key insights about the company’s expansion plans and strategic choices.
### Expansion Focus: Czech Republic Entry
De Meaux explained that Electra deliberately chose to enter the Czech Republic market instead of Portugal. This decision reflects a targeted and calculated approach to expansion, prioritizing regions with favorable market conditions and opportunities for growth in electric vehicle infrastructure.
### Spring Launch Plans and German Investment
Electra is preparing for a launch during the spring season and is actively investing in Germany. This investment aims to strengthen their presence in a competitive, high-potential market which aligns with their long-term growth objectives.
### Strategy Caution: Other Markets on Hold
While progressing in Czechia and Germany, Electra is pausing investments in other countries. This cautious approach allows the company to focus resources and optimize operations in priority regions before expanding further.
> “We are concentrating on markets where we see clear potential and readiness for EV infrastructure development.”
### Author’s Summary
Electra’s CEO emphasizes a focused expansion strategy prioritizing Czechia and Germany, while putting other markets on hold to consolidate resources and maximize impact.
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Mobility Portal — 2025-11-29