Ford's E-Transit Custom arrives in Australia without V2L
Ford’s long-awaited electric van finally hits the Australian market, offering strong performance and practicality but missing out on the vehicle-to-load (V2L) feature, signaling a cautious approach to electrification.
Background
Nearly 18 months ago, the author tested Ford’s newest commercial fleet in Frankfurt, including the electric E-Transit Custom and E-Torneo models. While the latter still lacks confirmed plans for Australia, the E-Transit Custom has now arrived following delays.
Launch in Melbourne
The debut took place at Ford’s Melbourne headquarters, alongside other models such as the plug-in hybrid and internal combustion engine versions of the Transit Custom, and the Transit Custom Trail, designed for both recreational and commercial use.
Market Context
Ford’s Transit line has long dominated the European van segment. In Australia, however, the Ranger ute remains Ford’s most visible model. The new E-Transit Custom raises two key challenges:
- Can it gain traction in a ute-dominated Australian market?
- Will it reignite Ford’s stalled electrification ambitions?
Technical Details and Pricing
The E-Transit Custom launches in two trims: the long-wheelbase Trend and the short-wheelbase Sport, priced between $77,590 and $79,990 before on-road costs.
Both versions use a 64 kWh lithium-ion battery paired with a rear-mounted motor delivering 160 kW and 415 Nm of torque.
Ford’s move reflects a balanced approach—embracing electric mobility but cautiously avoiding risks tied to advanced power-sharing tech.
Author’s Summary
The E-Transit Custom marks Ford’s cautious yet promising step toward electrification in Australia, balancing innovation with pragmatic restraint.