German Cartel Office Approves DFL Stake in Sports Streamer Dyn
The German Federal Cartel Office has authorized Deutsche Fußball Liga’s (DFL) acquisition of a minority interest in sports streaming platform Dyn.
Shareholder Composition and Business Focus
DFL will acquire approximately 6.5% of Dyn Media's shares, joining existing shareholders Schwarz Group and Axel Springer. Dyn Media operates the streaming service Dyn, which features sports other than football, including handball, basketball, volleyball, and hockey.
The company was co-founded by former DFL CEO Christian Seifert, who will maintain his shareholding.
Share Distribution After Capital Increase
- Schwarz Group (parent company of Lidl and Kaufland) holds 42.5% of shares
- Axel Springer also holds 42.5%
- Christian Seifert and DFL collectively own the remaining shares
Earlier this year, the European Commission approved Schwarz Group's involvement.
Cartel Office's Statement on Competition
“The participation does not create a market position that would be problematic from a competition perspective. DFL’s access to Dyn as a technical service provider also does not strengthen its position in the allocation of football media rights.”
– Andreas Mundt, Cartel Office President
The authority clarified that this decision does not impact its view on the central marketing of Bundesliga and 2. Bundesliga rights.
Summary: The Cartel Office has cleared DFL’s minority stake in Dyn, affirming it poses no competition threat in sports streaming or football media rights allocation.
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