Starbucks Responds to Demand Surge for Bearista Cold Cups
The bear-shaped, 20-ounce holiday tumbler sold out almost immediately following its release on November 6. Starbucks’ latest holiday merchandise drop sparked a significant frenzy, prompting the company to address the situation.
Details of the Bearista Cold Cup
Starbucks introduced the festive Bearista Cold Cup on November 5, showcasing it on Instagram where it quickly gained attention. The clear, 20-ounce tumbler is designed in the shape of a bear and features a lid with an attached straw. When inserted, the straw resembles a green beanie, reflecting Starbucks’ signature holiday colors.
Fan Reactions and Stock Concerns
The cup was highly popular, but many customers reported it had already sold out by the time they sought it at their local stores. Some fans noted that certain Starbucks locations stocked only one or two Bearista cups, which led to frustration and complaints on social media.
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store,” said one user on Starbucks’ Instagram.
“Our local store received ONE,” another customer added. “Why are you even marketing this?”
Some claimed that limited stock meant employees were purchasing the Bearista cups before customers had a chance to buy them.
Summary
Starbucks’ Bearista Cold Cup quickly became a holiday favorite but faced criticism over its limited availability and perceived preferential treatment for employees.
Author’s summary: The Bearista Cold Cup sold out instantly, leading to customer complaints about limited stock and employees buying them before fans could get one, highlighting challenges in supply management during popular product launches.