Discover Erin Campaign Wins National Economic Development Award
The Town of Erin’s economic development office has been honored with an award from the Economic Development Association of Canada (EDAC). The recognition was in the app/social media category for the town’s Discover Erin Reels Campaign: Telling Local Stories to Inspire Travel.
This award highlights the recent Instagram reel campaign on the Discover Erin social media page, which promoted local businesses, organizations, and tourism.
“I am thrilled that the Discover Erin campaign has been recognized,” said Marina Mato, Erin’s economic development officer, who accepted the award at the recent EDAC Conference in Niagara-on-the-Lake. “This project was designed to celebrate the people, places and experiences that make the Town of Erin unique.”
Mato also emphasized the community effort behind the project:
“This award reflects our community’s spirit and collaboration. We’re so proud to share our town’s story and to see it recognized at a national level.”
The campaign featured 40 video reels highlighting 35 local businesses, sharing community stories and showcasing what makes Erin special, according to officials.
Key Elements of the Campaign
- Forty video reels produced
- Thirty-five local businesses featured
- Focus on storytelling to inspire travel
- Promotion of local tourism and organizations
Author's summary: The Discover Erin campaign earned national recognition by creatively showcasing local stories and businesses, strengthening community pride and boosting tourism.
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