Interview with Graphéine: The Temptation of the Gaze
In La Survivance / The Temptation of the Gaze, François Chevret offers a detailed interview with the branding agency Graphéine. Jérémie Fesson and Mathias Rabiot share the journey of their collective's growth into a dedicated brand design agency focused on ethics, education, and strategic branding.
They discuss how a group of students transformed into a successful agency while maintaining a strong passion for pedagogy, culture, and typography. The conversation highlights the importance of ethics and citizenship in design, emphasizing that a brand represents much more than just a logo.
“Thank you, François Chevret, for this in-depth interview in the fascinating newsletter La Survivance / Tentation du regard. 30,000 characters to learn everything about Graphéine — how we think about and craft visual identities with love, insight, and conviction!”
This interview is a valuable resource for anyone interested in brand identity, the values underpinning graphic design, and how agencies define their position in the industry.
Read the full interview here.
Author's summary: This interview reveals how Graphéine evolved into a thoughtful branding agency, blending ethics, culture, and pedagogy to shape meaningful visual identities.
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