Paris Hilton, Burgers, & Bikinis: Can You Name This Iconic QSR?

Remember the Burgers & Bikinis campaign featuring Paris Hilton from the early 2000s? This quick-service restaurant (QSR) is famous for its memorable TV commercials and was among the pioneers serving charbroiled burgers.

About the Brand

The chain was founded by Carl Karcher and his wife Margaret in Los Angeles, California. Their entrepreneurial journey began with a hot dog cart, eventually leading to the establishment of Carl’s Jr.

The Meaning Behind the Name

The "Jr." in Carl’s Jr. signifies a smaller version of Carl’s Drive-In Barbecue, Carl Karcher’s original full-service restaurant.

Iconic Symbol

Carl’s Jr. is recognized by its famous Happy Star logo, a symbol that represents the brand's identity.

“Carl’s Jr. is known for its iconic Happy Star logo, which symbolizes the brand.”

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Article by Barbie Romero, November 4, 2025.

Summary: Carl’s Jr., well-known for its Burgers & Bikinis campaign with Paris Hilton, pioneered charbroiled burgers and features the iconic Happy Star symbol.

MediaPost — 2025-11-05